Digital marketing for exporting chocolate to China

Authors

  • Joseph Ruvimovich Gililov Russian Foreign Trade Academy
  • Olga Dmitriyevna Andreeva Russian Foreign Trade Academy

Keywords:

chocolate, China, digital marketing, suppliers, dynamics of chocolate imports, Russia’s exports of chocolate

Abstract

The authors consider the development trends of China’s chocolate market and various ways of using digital marketing in selling this product. The dynamics of demand for chocolate in China has been revealed, the high attractiveness of the chocolate market for foreign suppliers has been proved, and the main firms operating on the market have been identified. The expansion of sales of many goods in China via the Internet has been revealed, the features of digital marketing in China in the sale of consumer goods, in particular chocolate, have been analyzed. Particular attention is paid to the prospects for the development of Russia’s exports of chocolate to China.

Author Biographies

Joseph Ruvimovich Gililov, Russian Foreign Trade Academy

Place of work, post: Russian Foreign Trade Academy, Department of foreign trade and international transactions - Competitor

Olga Dmitriyevna Andreeva, Russian Foreign Trade Academy

Candidate of Economic Sciences, Associate Professor
Place of work, post: Russian Foreign Trade Academy, Department of Management and Marketing - Professor

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Published

2024-02-08

How to Cite

Gililov, J. R., & Andreeva, O. D. (2024). Digital marketing for exporting chocolate to China. Russian Foreign Economic Journal, (4), 41–54. Retrieved from https://journal.vavt.ru/rfej/article/view/2000

Issue

No. 4 (2017)

Section

Foreign trade activity

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