Company’s issues in entering international markets

Abstract

The article examines modern conditions that influence company’s international activities. Several tasks that should be solved in the process of company’s market penetration are defined and a group of issues that companies face are analyzed. The article reveals the conditions that define the possibilities to operate on the international market. Special attention is given to the process of choosing a market challenge and the arising problems. The peculiarity of a countries approach applied by Russia’s companies in analyzing the markets and searching for foreign investors is emphasized. The article gives the characteristics of information channels and specifics of its application. The author underlines the importance of collaborative methods for international market penetration. Several internal companies’ issues that could arise on the markets of different countries are examined.