The accounting system of the risks inherent in foreign economic operations

Abstract

As many Russian medium and small enterprises enter foreign markets, the development of professional skills of the managers is becoming vital. It is also of great importance for the specialists whose function is to present the goods and services of their company and to promote them in domestic and foreign markets.The article deals with business presentations as a promotional tool. The main features and the role of presentations in the national and global economy are analyzed. The authors summarize the results of the local research on presenters’ worries and typical mistakes while introducing goods and services. Psychological recommendations enhancing the efficiency of public presentations are given.