Changing the function of marketing in corporate practice

Authors

  • Olga Dmitriyevna Andreeva Russian Foreign Trade Academy

Keywords:

Marketing, marketing specialist, retail, sales organization, the economic crisis, changes in the marketing system

Abstract

Significant changes in the distribution system in market economies led to the need to rethink the role of marketing. The author considers the directions of change in the marketing systems of product manufacturers, and retailers, reveals new activities of marketing departments.

Author Biography

Olga Dmitriyevna Andreeva, Russian Foreign Trade Academy

Candidate of Economic Sciences, Assistant Professor
Place of work, post: Russian Foreign Trade Academy

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Published

2024-02-08

How to Cite

Andreeva, O. D. (2024). Changing the function of marketing in corporate practice. Russian Foreign Economic Journal, (7), 60–81. Retrieved from https://journal.vavt.ru/rfej/article/view/1758

Issue

No. 7 (2012)

Section

Foreign trade activity