Principles of marketing in the development of Russian food products exports

Abstract

In the article the authors consider new and traditional marketing methods for expanding Russia’s exports of food products and raw materials for their production. A methodology for assessing the potential of the Russian economy for exporting these goods has been developed. The segmentation of exports, trends in the development of Russia’s exports of food products with high added value is revealed. The high importance of certification of food products manufactured in Russia, as well as the deepening of export specialization of certain enterprises of the Russian agroindustrial complex is noted.