Business presentations of international trade companies: economic effect

Abstract

Most Russian companies when entering the foreign market undergo various organizational and economic procedures. Only well-thought-out technological process of company’s market entry may facilitate expansion of its presence. It is underlined that at each stage of the technological process, a Russian international trade company must have a prepared business presentation of various formats to convince a potential foreign partner of mutually beneficial cooperation. The author analyzes the possibility to assess the economic impact of participation in events with business presentations - the resulting economic effect of the event (participation in the forum, exhibition, conference, business meeting, negotiations), causing an improvement in the performance of the company to enter the foreign market. The result can be signing an export sales contract.