Market Entry Strategy in Asian Countries

Authors

  • Sergej Ivanovich Dolgov Russian Foreign Trade Academy
  • Natalia Yurievna Konina MGIMO-University
  • Yuri Anatolievich Savinov Russian Foreign Trade Academy

DOI:

https://doi.org/10.24412/2072-8042-2023-8-7-21

Keywords:

export, specifics of Asian markets, adaptation of the export nomenclature, demand of importers, logistics, shortage of specialists

Abstract

Since the Asian economies continue to enjoy high growth rates their markets are very attractive for manufacturing and trading companies. The demand in these markets is growing rapidly. To take advantage of these opportunities, companies should take into consideration characteristics and requirements of consumers in these countries, deep differences in the economies of the Asian region. Success in improving exports depends on the sales growth strategies that take into account the specifics of working with a wide variety of consumers, of delivering the goods to the buyer’s warehouse, the use of new e-commerce models and the availability of highly qualified sales specialists.

Author Biographies

Sergej Ivanovich Dolgov, Russian Foreign Trade Academy

Doctor of Economic Sciences, Professor

Work place, position: Russian Foreign Trade Academy, Research supervisor of Academy

Natalia Yurievna Konina, MGIMO-University

Doctor of Economic Sciences, Professor

Work place, position: MGIMO-University, Head of the Department of Management, Marketing and FEA

Yuri Anatolievich Savinov, Russian Foreign Trade Academy

Doctor of Economic Sciences, Professor

Work place, position: Russian Foreign Trade Academy, Department of international trade and foreign trade of RF , Professor

Published

2024-01-25

How to Cite

Dolgov, S. I., Konina, N. Y., & Savinov, Y. A. (2024). Market Entry Strategy in Asian Countries. Russian Foreign Economic Journal, (8), 7–21. https://doi.org/10.24412/2072-8042-2023-8-7-21

Issue

Section

International trade

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