Digital communication technologies in export promotion of NTI Sensorika projects

Authors

  • Valery Viktorovich Ivanov Russian Foreign Trade Academy, National Research University MIET
  • Ekaterina Valerievna Levites National Research University “MIET”

DOI:

https://doi.org/10.24412.2072-8042-2020-00029

Keywords:

digital communication technologies, sensor technologies, marketing tools, Internet marketing, business process management, information systems, management modeling, export promotion

Abstract

Implementation of innovative technologies, including end products of the Sensorika projects, requires the use of new marketing and communication tools. Implementation and promotion of such projects on international markets is one of the most important tasks, the main purpose of which is commercialization of breakthrough developments and increasing the competitiveness of companies, as well as increasing their export potential.

The article discusses the main areas of sensor technologies development, proposes an algorithm for sequential process actions using digital communication tools for guaranteed export promotion and resource flow management, presents the results of evaluations by groups of qualified device developers on the use of digital communication technologies of the “Sensory” projects, and makes a comparative description management modeling tools with its functional functionality, integration capabilities and ease of use.

Author Biographies

Valery Viktorovich Ivanov, Russian Foreign Trade Academy, National Research University MIET

Doctor of Economics, Candidate of Technical Sciences, Professor
Place of work, post: Russian Foreign Trade Academy (119285, Moscow, Vorob’evskoe shosse, 6A), Department of Finance and Monetary and Credit Relations - Professor, National Research University MIET (124498, Moscow, Zelenograd, Shokin Square, 1), Department of Marketing and Project Management - Professor

Ekaterina Valerievna Levites, National Research University “MIET”

Place of work, post: National Research University “MIET” (124498, Moscow, Zelenograd, Shokin Square, 1),
Department of Marketing and Project Management, 2nd year student of the master’s program

Published

2024-02-07

How to Cite

Ivanov, V. V., & Levites, E. V. (2024). Digital communication technologies in export promotion of NTI Sensorika projects. Russian Foreign Economic Journal, (3), 90–104. https://doi.org/10.24412.2072-8042-2020-00029

Issue

Section

Research reviews

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