Contemporary Trends in the Creative Economy in Africa

Abstract

Today, cultural and creative industries are one of the the fast-growing sectors of the global economy, and their importance is especially relevant for African countries. The sector not only makes a significant contribution to the continent’s economy, but also has high potential for creating jobs and stimulating economic growth. Full development of creative industries requires both private investment and international initiatives aimed at strengthening infrastructure and supporting local talent. Within the framework of various programs implemented on the African continent, ambitious goals to develop national economies and boost the creative sector are set, which in turn helps to improve the living standards.