Business cards: ins and outs of business exchange

Authors

  • Tatyana Ivanovna Rubtsova Russian Foreign Trade Academy
  • Yuri Anatolievich Savinov Russian Foreign Trade Academy

Keywords:

business card, an error in the preparation of business cards, European countries, America, Asia, Latin American countries, Russia

Abstract

In the article, the authors consider the history of the emergence and development of the custom of presenting and exchanging business cards. They analyze the practice of exchanging business cards during the Middle Ages in Europe, later in America and then consider the modern customs. The common practice and business card exchange custom for business communication in Europe, Asia and Latin America is considered in detail. Besides, the process of using business cards in Russia is examined. Particular attention is paid to a variety of errors in the preparation of business cards and in their presentation with a view to exchanging them.

Author Biographies

Tatyana Ivanovna Rubtsova, Russian Foreign Trade Academy

Candidate of Economic Sciences, Associate Professor
Place of work, post: Russian Foreign Trade Academy, Department of public law - Assistant Professor

Yuri Anatolievich Savinov, Russian Foreign Trade Academy

Doctor of Economic Sciences, Professor
Place of work, post: Russian Foreign Trade Academy, Department of foreign trade and international transactions - Professor

Published

2024-02-08

How to Cite

Rubtsova, T. I., & Savinov, Y. A. (2024). Business cards: ins and outs of business exchange. Russian Foreign Economic Journal, (3), 109–125. Retrieved from https://journal.vavt.ru/rfej/article/view/1868

Issue

Section

Внешнеторговое консультирование

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