Expanding the Use of A New E-Commerce Business Model in China

Authors

  • Stanislav Olegovich Naumov Russian Foreign Trade Academy
  • Yuri Anatolievich Savinov Russian Foreign Trade Academy
  • Anna Vasilyevna Skurova Moscow State Institute of International Relations (University) MFA Russia
  • Eugenia Vadimovna Taranovskaya Russian Foreign Trade Academy

DOI:

https://doi.org/10.24412.2072-8042-2022-2-36-41

Keywords:

e-commerce, new types of trade, China, export, clothing, men’s and women’s clothing and accessories

Abstract

The growing demand for goods offered online in China has led to the development and implementation of new e-commerce sales models. One of them is the establishment of close ties between the buyer and the manufacturer of goods for product customization. Such transactions were previously typical for the trade in machinery and equipment made to individual order. But now this practice is increasingly being applied to the trade in consumer durables as well as men’s and women’s clothing, shoes, top hats, etc. Chinese exporters extensively use this business model for selling goods on foreign markets.

Author Biographies

Stanislav Olegovich Naumov, Russian Foreign Trade Academy

Place of work, post: Russian Foreign Trade Academy, 4th year student of the Faculty of Economics International

Yuri Anatolievich Savinov, Russian Foreign Trade Academy

Doctor of Economic Sciences, Professor
Place of work, post: Russian Foreign Trade Academy, Department of international trade and foreign trade of RF, Professor

Anna Vasilyevna Skurova, Moscow State Institute of International Relations (University) MFA Russia

Candidate of Economic Sciences
Place of work, post: Moscow State Institute of International Relations (University) MFA Russia, Senior Lecturer

Eugenia Vadimovna Taranovskaya, Russian Foreign Trade Academy

Candidate of Technical Sciences, Professor
Place of work, post: Russian Foreign Trade Academy, Department of Finance, Monetary and Credit Relations, Professor

Published

2024-01-26

How to Cite

Naumov, S. O., Savinov, Y. A., Skurova, A. V., & Taranovskaya, E. V. (2024). Expanding the Use of A New E-Commerce Business Model in China. Russian Foreign Economic Journal, (2), 36–41. https://doi.org/10.24412.2072-8042-2022-2-36-41

Issue

Section

International trade

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