Implementation of environmental marketing concept

Abstract

The share of environmentally damaging industries is growing in Russian exports with higher share of goods that are harmful to human health in imports. In the modern globalized world more companies are seeking to enter international markets. However, a prerequisite for market access in many countries, in particular European ones, is to confirm that the provided products or services are environmentally friendly. Therefore, the concept of environmental marketing implementation is gaining relevance. The article considers the model of environmental reforms on the example of Germany.