Corporate culture as a means of developing the organization’s potential

Authors

  • Anna Vadimovna Badulina Russian Foreign Trade Academy
  • Viktor Petrovich Medvedev Russian Foreign Trade Academy

Keywords:

сorporate culture, organization potential, external and internal environment of the organization, risk management, organizational theory

Abstract

Due to continuous complication of international communications, a growing level of uncertainty in the external and internal environment of most organizations, especially organizations operating in international markets, there is a growing need for effective tools that enable organizations to develop their potential rapidly and purposefully, considering a combination of external environment factors. On the example of leading international companies’ experience the article proves and demonstrates that a corporate culture could become one of such tools, if its implementation will be targeted, consistent and systemic.

Author Biographies

Anna Vadimovna Badulina, Russian Foreign Trade Academy

Candidate of Economic Sciences
Place of work, post: Russian Foreign Trade Academy, Academic Department of Management and Marketing, Lecturer

Viktor Petrovich Medvedev, Russian Foreign Trade Academy

Doctor of Military Sciences, Professor
Place of work, post: Russian Academy of Foreign Trade, Department of Management and Marketing, Professor

Published

2024-02-08

How to Cite

Badulina, A. V., & Medvedev, V. P. (2024). Corporate culture as a means of developing the organization’s potential. Russian Foreign Economic Journal, (8), 92–106. Retrieved from https://journal.vavt.ru/rfej/article/view/1467

Issue

Section

Внешнеторговое консультирование