Business cultures in international business: benefits of business trainings

Authors

  • Tatyana Ivanovna Rubtsova Russian Foreign Trade Academy

Keywords:

Mono-active culture, multi-active culture, reactive culture, culture shock, body language, business gift, prohibited gifts, formal wear, subjects for conversation

Abstract

The culture unquestionably defines business prospects. People are engaged in business in the west and in the east, in the south and the north. Each country has established knowledge of what behavior is correct, its own traditions and customs, and business culture. In the business sphere
business cultures of different countries are entwined. Despite differences in business cultures, partners are compelled to build relations, and in such a case business trainings can be of great assistance.

Author Biography

Tatyana Ivanovna Rubtsova, Russian Foreign Trade Academy

Ph.D. ( Economics), associate professor
Place of work, post: Russian Foreign Trade Academy, Academic Department of Public Law, assistant professor

Published

2024-02-08

How to Cite

Rubtsova, T. I. (2024). Business cultures in international business: benefits of business trainings. Russian Foreign Economic Journal, (8), 96–115. Retrieved from https://journal.vavt.ru/rfej/article/view/614

Issue

Section

Внешнеторговое консультирование

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