Growth of B2B E-Commerce

Authors

  • Galina Aleksandrovna Orlova Russian Foreign Trade Academy
  • Yuri Anatolievich Savinov Russian Foreign Trade Academy
  • Evgenija Vadimovna Taranovskaja Russian Foreign Trade Academy

DOI:

https://doi.org/10.24412.2072-8042-2021-2-76-85

Keywords:

e-commerce, international trade, digital marketing, corporate measures, improve the work with customers, strive to retain a business partner, trade relations, improving websites

Abstract

The paper analyzes the development of the largest segment of modern international e-commerce, namely B2B (business-to-business) e-commerce. The authors underline the rapid growth of this e-commerce area both in domestic markets and in international trade and point to the involvement of leading exporting countries in it. Besides, the roles of B2B and B2C in e-commerce are compared. Methods that companies use to improve customer service, in particular measures to increase customer loyalty, develop a multi-channel sales system, and the updating of websites are examined.

Author Biographies

Galina Aleksandrovna Orlova, Russian Foreign Trade Academy

Candidate of Economic Sciences, Associate Professor
Place of work, post: Russian Foreign Trade Academy (119285, Moscow, Vorob’evskoe shosse, 6A), Department of world and national economy - Professor

Yuri Anatolievich Savinov, Russian Foreign Trade Academy

Doctor of Economic Sciences, Professor
Place of work, post: Russian Foreign Trade Academy (119285, Moscow,  Vorob’evskoe shosse, 6A), Department of international trade and foreign trade of RF - Professor

Evgenija Vadimovna Taranovskaja, Russian Foreign Trade Academy

Candidate of Technical Sciences, Associate Professor
Place of work, post: Russian Foreign Trade Academy, Department of fi nance and monetary relations - Professor

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Published

2024-01-28

How to Cite

Orlova, G. A., Savinov, Y. A., & Taranovskaja, E. V. (2024). Growth of B2B E-Commerce. Russian Foreign Economic Journal, (2), 76–85. https://doi.org/10.24412.2072-8042-2021-2-76-85

Issue

No. 2 (2021)

Section

Foreign trade activity

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