Business Strategies of German Chemical MNCs in the Post-Pandemic World

Authors

  • Natalia Yurievna Konina MGIMO-University
  • Yuri Anatolievich Savinov Russian Foreign Trade Academy

DOI:

https://doi.org/10.24412.2072-8042-2022-8-7-19

Keywords:

multinational corporations, MNCs, chemical MNCs, globalization, digital transformation, chemical industry, pandemic, post-pandemic period, strategies, strategic growth

Abstract

The article analyzes the strategic growth directions of German chemical multinational corporations (MNCs) under current conditions. The factors of uncertainty in the external environment of chemical MNCs aft er the pandemic are identified. The trends in the evolution of chemical MNCs in a dynamic and unstable environment are analyzed. The features of the development of markets and directions of international trade in chemical products in the post-pandemic period are determined. Methodologically, the study is based on existing approaches to the transnationalization of large companies in international business. Significant changes in the nature of operations and performance indicators of German chemical MNCs under the influence of a combination of internal and external factors are revealed. It is concluded that the business strategies of the largest chemical MNCs increasingly take into account the impact of globalization, digitalization and the transition to a knowledge economy. The study reveals the relationship between the growth of German chemical MNCs and technological innovation.

 

Author Biographies

Natalia Yurievna Konina, MGIMO-University

Doctor of Economic Sciences, Professor
Place of work, post: MGIMO-University, Head of the Department of Management, Marketing and FEA

Yuri Anatolievich Savinov, Russian Foreign Trade Academy

Doctor of Economic Sciences, Professor
Place of work, post: Russian Foreign Trade Academy, Department of international trade and foreign trade of RF, Professor

Published

2024-01-26

How to Cite

Konina, N. Y., & Savinov, Y. A. (2024). Business Strategies of German Chemical MNCs in the Post-Pandemic World. Russian Foreign Economic Journal, (8), 7–19. https://doi.org/10.24412.2072-8042-2022-8-7-19

Issue

Section

World economy

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