Company’s Innovative Potential as the Basis for Strategic Development

Authors

  • Elena Aleksandrovna Sinelnikova Russian Foreign Trade Academy

DOI:

https://doi.org/10.24412/2072-8042-2023-12-16-25

Keywords:

innovation, innovation potential, competitiveness, development strategy, market, competition, resources, integration

Abstract

Innovative potential of the company is an important factor in choosing the strategic direction of development and ensuring its competitiveness in the international market. The article examines the main trends in the development of innovative potential of international companies, identifies the main components of innovative potential of a modern company, and analyzes them in terms of their influence on the innovative activity of the company and the direction of strategic development. The necessity to take into account the digital maturity of the company when assessing its innovative potential, to apply an integrated approach when designing the development strategy of an innovative company is substantiated.

Author Biography

Elena Aleksandrovna Sinelnikova, Russian Foreign Trade Academy

Candidate of Technical Sciences, Associate Professor,
Department of management and marketing - Associate Professor

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Published

2023-12-25 — Updated on 2026-04-17

Versions

How to Cite

Sinelnikova, E. A. (2026). Company’s Innovative Potential as the Basis for Strategic Development. Russian Foreign Economic Journal, (12), 16–25. https://doi.org/10.24412/2072-8042-2023-12-16-25 (Original work published December 25, 2023)

Issue

No. 12 (2023)

Section

International trade

License

Copyright (c) 2023 Russian Foreign Economic Journal

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This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

This work is licensed under CC BY-NC 4.0 

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