THE SERVICE SECTOR: THE SEARCH FOR PROFITABLE TRENDS IN THE GLOBAL ECONOMY

Abstract

Services, as an economic phenomenon, originated in antiquity, representing simple exchanges between people in the form of, for example, oral transmission of knowledge, assistance in the production of goods and then evolved repeatedly. During the Middle Ages in Europe, services began to be used to facilitate trade and exchange between artisans and their guilds. For example, merchants hired "sepulchres" to protect their cargoes, and craft guilds offered various services to their members and customers. With the development of capitalism, in the 18th and 19th centuries, services began to become a separate sector of the economy. This article is devoted to a comprehensive study of the services sector in the context of globalisation in the world economy from the point of view of the analysis of the dynamics of development of the sector under consideration in individual countries in relation to the data for the period 2010-2021. Particular attention in the article is paid to the analysis and assessment of the state and prospects of development of the services sector in selected countries in the context of globalisation of the economy. Based on the results of the analysis, the main problems faced by different countries are identified and the trends in the development of the global services sector are determined.