Marketing information influence on modeling company’s competitiveness

Abstract

New economic and geopolitical circumstances of overseas markets operation have promoted the relevance of the process of marketing research in order to keep and boost the level of competitiveness of the Russian companies. The assessment of the domestic corporation’s resiliency prevails as they are functioning under the influence of wild variety of forces. The article discusses some different approaches to applying the market information with a view to working out an efficient business strategy. Special focus is devoted to the analysis of the importance of marketing information in the value chain of the company at each lifecycle stage.