Marketing communications market: dynamics and future prospects

Authors

  • Ippolit Ippolitovich Dyumulen Russian Foreign Trade Academy
  • Julia Olegovna Sokol Russian Foreign Trade Academy

Keywords:

Marketing communications, communication channels, advertising, advertising market, Internet advertising

Abstract

The article deals with the dynamics of the marketing communications’ development in Russia; particularly the changes in the Russian advertising market are being analyzed. Special attention is paid to future prospects of the global and Russian marketing communications. The article
states that under decreased eff ectiveness of traditional communication channels like television commercials, radio advertising or print advertising, the fastest growing and promising media channel is Internet advertising.

Author Biographies

Ippolit Ippolitovich Dyumulen, Russian Foreign Trade Academy

Doctor of Economic Sciences, Professor, Honored Science Worker of the Russian Federation
Place of work, post: Russian Foreign Trade Academy, Department of foreign trade and international transactions, Professor

Julia Olegovna Sokol, Russian Foreign Trade Academy

Place of work, post: Russian Foreign Trade Academy, 6th year student, post-graduate course of International Business, Student

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Published

2024-02-08

How to Cite

Dyumulen, I. I., & Sokol, J. O. (2024). Marketing communications market: dynamics and future prospects. Russian Foreign Economic Journal, (12), 76–85. Retrieved from https://journal.vavt.ru/rfej/article/view/1349

Issue

No. 12 (2013)

Section

Мировые товарные рынки