Standards’ globalization as a development factor of “ the markets of the future”

Authors

  • Elena Leonidovna Andreeva Institute of Economics, the Ural Branch of RAS, Ural state university of economics
  • Ekaterina Vladimirovna Malysheva Institute of economics of the Ural branch of RAS
  • Artem Vitalyevich Ratner Institute of economics of the Ural branch of RAS

DOI:

https://doi.org/10.24412.2072-8042-2019-00062

Keywords:

markets of the future, globalization of standards, “marketing mix”, technological development of production, features of promotion, competition and protectionism, leading countries, markets’ transformation, localization

Abstract

The influence of global challenges and new technological base on formation of the markets of the future is analyzed by means of “markeing mix” model and analysis of international statistics and facts. The features, including distinctive ones, of the markets of the future in the course of globalization of standards and new technologies are revealed. This has shown that the globalization of standardshas a stimulating effect. The stages of technological development of production in the conditions of competition strengthening and protectionism are proved. As a reaction on technological lag as internal factor can be the strategy of localization or reshoring of foreignproduction.

Author Biographies

Elena Leonidovna Andreeva, Institute of Economics, the Ural Branch of RAS, Ural state university of economics

Doctor of Economic Sciences, Professor
Place of work, post: Institute of economics of the Ural branch of RAS (29 Moskovskaya st., Yekaterinburg, Russia, 620014) - Leading Researcher; Ural state university of economics (62, 8 March st., Yekaterinburg, Russia, 620144) - Professor of Global economic department

Ekaterina Vladimirovna Malysheva, Institute of economics of the Ural branch of RAS

Place of work, post: Institute of economics of the Ural branch of RAS (29 Moskovskaya st., Yekaterinburg, Russia, 620014) - Postgraduate student

Artem Vitalyevich Ratner, Institute of economics of the Ural branch of RAS

Candidate of Economic Sciences
Place of work, post: Institute of economics of the Ural branch of RAS (29 Moskovskaya st., Yekaterinburg, Russia, 620014) - Researcher

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Published

2024-02-08

How to Cite

Andreeva, E. L., Malysheva, E. V., & Ratner, A. V. (2024). Standards’ globalization as a development factor of “ the markets of the future”. Russian Foreign Economic Journal, (6), 7–18. https://doi.org/10.24412.2072-8042-2019-00062

Issue

No. 6 (2019)

Section

Foreign trade activity