Working out the strategy of innovative portfolio of the company products

Authors

  • Akhmed Abakarovich Shamov Higher School for International Business with the Russian Presidential Academy of National Economy and Public Administration RANEPA

Keywords:

Innovative portfolio, the portfolio updating, essentially new product, the unique product, the reference strategy of growth competitive to strategy

Abstract

The article is devoted to a theme which is new to the problematics of strategic management – to formation of an innovative portfolio of the company products. The analysis of problems of five various stages of formation of an innovative portfolio is substantially given. The mechanism of strategic development of this portfolio is shown on «Moskot-shuz» Company example – the company specializing in manufacturing and trading fashionable footwear. The company trade mark is «Moscotte».

Author Biography

Akhmed Abakarovich Shamov, Higher School for International Business with the Russian Presidential Academy of National Economy and Public Administration RANEPA

Ph.D. ( Economics)

Work place, position: Higher School for International Business with the Russian Presidential Academy of National Economy and Public Administration RANEPA, Academic Department of Management and Marketing, professor

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Published

2024-02-08

How to Cite

Shamov, A. A. (2024). Working out the strategy of innovative portfolio of the company products. Russian Foreign Economic Journal, (1), 49–71. Retrieved from https://journal.vavt.ru/rfej/article/view/469

Issue

No. 1 (2012)

Section

World economy