Digital Transformation Trends in the Global Automotive Industry

Abstract

In the last decade, digitalization has had a significant impact on the global automotive industry resulting in the creation of new vehicles and types of mobility, and a change in consumption patterns and conditions of international competition. In these conditions, traditional transnational producers are increasingly vulnerable to it. The study found that the structure of participants in the global automotive industry is diversifying due to the involvement of new players (service providers, digital startups, technology giants), which leads to a change in the business models of key manufacturers that are becoming more differentiated.