Export and Promotion of Russian Educational Services on Foreign Markets

Authors

  • Tatiana Vladimirovna Anisimova Russian Foreign Trade Academy
  • Elena Aleksandrovna Sinelnikova Russian Foreign Trade Academy

DOI:

https://doi.org/10.24412/2072-8042-2025-4-33-42

Keywords:

export, educational product, education market, promotion, competitiveness, digital technologies

Abstract

With strong competition in the education market, export of educational services of Russian universities is a pressing task. The article examines the current trends in the educational services market, identifies the competitive advantages and features that a modern educational service as a product should have, and factors influencing its globalization and digitalization. The article substantiates the need to develop an effective strategy for promoting an educational service as a product on foreign markets.

Author Biographies

Tatiana Vladimirovna Anisimova, Russian Foreign Trade Academy

Candidate of Sciences in History, Associate Professor, Russian Foreign Trade Academy
Department of management and marketing, Vice-Rector for Academic Affairs

Elena Aleksandrovna Sinelnikova, Russian Foreign Trade Academy

Candidate of Sciences in Technology, Associate Professor,
Dean of the of Foreign Trade Management Faculty, Associate Professor of Management and marketing department

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Published

2025-04-29

How to Cite

Anisimova, T. V., & Sinelnikova, E. A. (2025). Export and Promotion of Russian Educational Services on Foreign Markets. Russian Foreign Economic Journal, (4), 33–42. https://doi.org/10.24412/2072-8042-2025-4-33-42

Issue

No. 4 (2025)

Section

Foreign trade activity

License

Copyright (c) 2025 Russian Foreign Economic Journal

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