MNC Demand Strategies and Sustainable Development

Abstract

In today’s world, sustainable development issues are no longer limited to the scope of international and non-profit organizations. Business has started to offer new solutions that have a positive effect not only on the environment, but also help generate more profi t. Such transformation has become a new sustainable trend in corporate strategies. This is evidenced not only by new supply chain models, but also by the reorientation of MNC investments. Consumers are increasingly giving preference to companies that are ready to offer such innovations. Already in this decade, the common model of consumption may be significantly transformed.