Indirect Indicators to Assess Region’s Foreign Economic Activity

Abstract

Based on theoretical model of marketing mix, the authors previously proposed a methodical approach and the set of indicators to assess regional foreign economic activity (FEA) distinguishing direct and indirect indicators. However, it is important to substantiate in detail the indirect indicators of this assessment, and this is the focus of this article. These indicators are proposed to include: institutional indicators of FEA overall dynamics and indicators of the relevance of FEA support – reflection of the regional business sentiment towards foreign trade; indicators of geographic reorientation of the region’s exporters; price dynamics for Russian export goods as an indicator of the prospects for varying the export volume; and indicators of the changes in export transport and logistic scenarios with the participation of regions.