Управление ценовой политикой фармацевтических компаний на российском рынке

Abstract

Adaptation of the price of the Russian pharmaceutical market has several features. The article, based on the specifics of the pharmaceutical market shows that the pricing of the drugs is influenced by a number of special factors, that are unique to the pharmaceutical market. The author describes in detail the impact on pricing factors such as governmental regulation. In particular, elements of state regulation of prices for drugs in the Russian Federation, as well as the technique for recording the prices of vital and essential medicines are considered. The author classifies the adaptation of prices in the Russian pharmaceutical market and highlights its features depending on the manufacturer (domestic or foreign), and depending on the supply chain (wholesale or retail).