Strategic management model for educational services exports

Authors

  • Valerij Viktorovich Ivanov Russian Foreign Trade Academy
  • Roman Vadimovich Shlychkov Russian Foreign Trade Academy

DOI:

https://doi.org/10.24412.2072-8042-2020-00069

Keywords:

digitalization, education development strategies, exports of educational services, higher education

Abstract

The article proposes an adaptive strategic management model for exports of educational services and professional competencies with digital and managerial technologies that ensure competitiveness of higher education institutions. Features of export management during implementation of national projects are considered, the guidelines to develop academic programs and involvement of students into educational projects are proposed, methods to promote educational services on foreign markets are identified, and education exports headwinds are revealed. As a result, the strategies to continuously increase managerial competencies and practices to develop educational services exports are suggested.

Author Biographies

Valerij Viktorovich Ivanov, Russian Foreign Trade Academy

Doctor of Economic Sciences, Professor

Place of work, post: Russian Foreign Trade Academy (119285, Moscow, Vorob’evskoe shosse, 6A), Department of Finance and Monetary relations – Professor, National Research University «MIET», Department of Marketing and Project management – Professor

Roman Vadimovich Shlychkov, Russian Foreign Trade Academy

Russian Foreign Trade Academy (119285, Moscow, Vorob’evskoe shosse, 6A), Department of International Finance – Graduate Student in economics

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Published

2024-02-07

How to Cite

Ivanov, V. V., & Shlychkov, R. V. (2024). Strategic management model for educational services exports. Russian Foreign Economic Journal, (7), 36–46. https://doi.org/10.24412.2072-8042-2020-00069

Issue

No. 7 (2020)

Section

Foreign trade activity