Developing company’s export strategy

Abstract

The authors examine the reasons that urge companies to engage in foreign trade activities. The article determines the main stages of developing an export strategy. It shows the purposes of export activities and methods of analyzing export opportunities. Several product strategies are reviewed and ways how to implement some of them are shown. The main export strategies, their advantages and disadvantages are analyzed. The importance of justifying implementation opportunities for each strategy is underlined. Special attention is devoted to the necessity of managing company’s export activities. Organizational structures that are necessary for the management of these activities are considered.